Most companies between $1M and $50M in revenue are losing 8 to 20% of their operating costs to supply chain inefficiencies they cannot see. Freight overcharges. Misallocated inventory. The wrong carrier mix. Fulfillment bottlenecks that erode margins every single day.
LOADS is the proprietary diagnostic and optimization methodology that finds exactly where the money is going and puts it back on your bottom line.
Research from Deloitte shows that supply chain inefficiencies can increase operational costs by up to 20%. An Anvyl study found that 60% of small and mid-sized businesses reported revenue losses of up to 15% or more due to supply chain issues. McKinsey estimates that over a decade, disruptions can cost companies nearly half a year’s worth of profits.
For most growing companies, the real losses come from operational blind spots that accumulate quietly over time.
You do not know your true cost per unit shipped, and you have never benchmarked it against your industry.
Your freight invoices get paid without line item verification, and you suspect you are overpaying but cannot prove it.
You rely on one or two carriers because "that is who we have always used," and you have no idea if your rates are competitive.
Your warehouse feels chaotic, orders take too long to fulfill, and you are not sure if the problem is people, process, or layout.
You are growing revenue but your margins are shrinking, and you cannot pinpoint why.
Your inbound freight costs are controlled by your suppliers, not by you.
You know exactly what moves the needle and what doesn’t.
Ideas turn into action steps, and action steps turn into results.
Week by week, the wins add up into real traction.
You’re freed from the weeds so you can lead at the right level.
A thinking partner who helps you see blind spots and share the load.
The systems and discipline that let your business thrive beyond you.
LOADS is the proprietary methodology developed by Dawn Strobel. With 20+ years of hands-on experience in supply chain operations, transportation, distribution, and fulfillment, LOADS was built to give growing companies access to the same caliber of supply chain expertise that Fortune 500 companies pay millions for.
LOADS is not general consulting. It is a structured, data-driven diagnostic and optimization system that identifies exactly where your supply chain is leaking money, fixes it, and leaves you with the tools to keep it fixed.
L : Landscape (Assessment and Discovery)
We start by seeing what you cannot see. Using our proprietary Supply Chain Readiness Assessment, we conduct a comprehensive diagnostic across four critical areas: cost structure and financial analytics, distribution and fulfillment operations, freight and carrier strategy, and technology utilization. This in-depth review analyzes your freight invoices at the line-item level, benchmarks your costs against industry indices, maps your distribution network, and identifies every dollar leaving your business unnecessarily. You receive a detailed Supply Chain Health Report with specific findings and dollar amounts.
O : Optimize (Strategy & Redesing)
With the diagnostic complete, we build your optimization roadmap. This is a prioritized plan that targets the highest impact opportunities first. Whether it is restructuring your carrier portfolio, redesigning your warehouse flow based on SKU velocity analysis, implementing an inbound freight collect program, or renegotiating contracts with lane-specific pricing, every recommendation is backed by data and tied to a projected financial outcome.
A: Activate (Implementation & Execution)
We do not hand you a report and walk away. We execute the plan alongside your team. Carrier RFPs are structured and managed. Warehouse processes are redesigned and implemented. Cost models are built and validated. Your team is trained on the new systems and processes as they go live. This is where the money starts coming back.
D: Deliver (Performance and Scalability)
As optimizations take hold, we measure the results against baseline data from the Landscape phase. We validate that projected savings are materializing, adjust where needed, and ensure that every change is producing the expected return. This phase also stress tests your supply chain for scale, making sure the systems we have built can handle your next phase of growth without breaking.
S : Sustain (Optimization & Independence)
Before we leave, we build your Supply Chain Scorecard: a set of key performance indicators tailored to your specific operation that your team can monitor weekly and monthly without needing us. Cost per unit shipped. On-time delivery rate. Freight spend as a percentage of revenue. Carrier performance scores. Inventory turns. These are the vital signs of your supply chain. When they stay green, your operation is healthy. If one goes red, you know exactly what to address, and you have the playbook to do it.
A practical, repeatable process designed to give you clarity, structure, and execution so you always know what matters most and how to move it forward.
A 15 question self assessment that gives you an immediate snapshot of where your supply chain stands across four critical dimensions: cost visibility, carrier strategy, fulfillment efficiency, and technology readiness. Complete the assessment and receive a personalized score with specific indicators of where your operation may be leaking margin. This is the same framework used in the opening stage of a full LOADS engagement.
A comprehensive, 50+ question diagnostic workbook that walks you through a complete supply chain assessment using the same framework used in our LOADS engagements. Organized across four domains (Cost Modeling and Financial Analytics, Distribution and Fulfillment Operations, Freight and Carrier Strategy, and Technology Utilization), this guide gives you the questions you should be asking about your operation, why they matter, what good looks like, and a scoring methodology to prioritize where to focus first.
WHAT’S INCLUDED:
Your freight spend is likely the single largest variable cost in your supply chain, and most companies are overpaying by 10 to 25% without knowing it. This playbook walks you through exactly how to audit your current freight costs, evaluate your carrier mix, understand your rate structure, and identify specific opportunities to reduce spend. It includes step by step instructions for conducting a freight invoice audit, structuring a carrier RFP, building a lane analysis, and negotiating performance based contracts with meaningful SLAs.
WHAT’S INCLUDED:
If your orders take too long to ship, your warehouse feels chaotic, or your team is working harder but margins keep shrinking, this guide will show you why. It covers the operational fundamentals that most growing companies never properly set up: warehouse layout optimization based on SKU velocity, pick/pack/ship workflow design, inventory positioning strategy, order fulfillment cycle time analysis, and returns management. Includes self-assessment tools and templates you can implement immediately.
WHAT’S INCLUDED:
Get all three guides at a significant savings. The Supply Chain Diagnostic Guide, The Freight and Carrier Optimization Playbook, and The Distribution and Fulfillment Operations Guide together give you a complete self guided toolkit to assess, diagnose, and begin optimizing your supply chain. For companies that want expert implementation after completing the toolkit, LOADS full service engagements are available.
The digital guides give you the framework. A full LOADS engagement gives you the expert. I work directly with your team to diagnose, optimize, and implement supply chain improvements that produce measurable financial results. Most engagements deliver a 3x to 10x return on investment within six months.
Full service engagements begin with a complimentary 30-minute discovery call to determine if LOADS is the right fit for your operation.
A second brain in your corner to help you think, decide, and act.
Less busywork, more progress on the projects that truly matter.
Big goals broken into clear, achievable steps.
Habits and structure that make follow-through natural.
No more tough decisions in isolation.
Wins you can measure, week after week.
When we work 1:1, you get more than advice. You get strategy, process, and execution that actually move the needle.
Discover how Commit Action’s business accountability coaching helps high-performing founders, creatives, and entrepreneurs overcome burnout, procrastination, and perfectionism to build thriving, fulfilling businesses.
Shane LaPan, triathlete and outdoor enthusiast, had burned out from his previous video production company. Starting over with an Amazon side hustle called Emergant, he dreamed of funding his ideal lifestyle: living in the Idaho mountains with his family, skiing fresh powder.
But Shane was trapped in destructive patterns: “a robot who would work 10 hours, do triathlon training, sleep, repeat.” He was building another business destined for burnout with no sustainable growth strategy.
Shane LaPan, triathlete and outdoor enthusiast, had burned out from his previous video production company. Starting over with an Amazon side hustle called Emergant, he dreamed of funding his ideal lifestyle: living in the Idaho mountains with his family, skiing fresh powder.
But Shane was trapped in destructive patterns: “a robot who would work 10 hours, do triathlon training, sleep, repeat.” He was building another business destined for burnout with no sustainable growth strategy.
Shane's business accountability coaching coach suggested "no meetings before 2pm" to protect peak creative hours. After 3 weeks: "I'm never going to stop doing this. I don't want to talk to another human again in the morning."
Your coach tracks your progress over time and helps you break through obstacles that keep showing up.
Your coach tracks your progress over time and helps you break through obstacles that keep showing up.
Time management coaching helped Shane optimise his schedule and protect peak creative hours
Time management coaching helped Shane optimise his schedule and protect peak creative hours
Time management coaching helped Shane optimise his schedule and protect peak creative hours
Time management coaching helped Shane optimise his schedule and protect peak creative hours
Moved family to the Idaho mountains
Moved family to the Idaho mountains
Skis fresh powder whenever it falls
Bozeman, MT
Working with Summer at Commit Action has completely changed my life. She has shown the perfect balance between keeping me focused and being flexible enough to help me become the person I want to be and achieve my biggest…
Westlake, TX
I had the vision, but couldn’t get traction. Dawn helped me build systems that turned my daily circus into structure. I’ve had many businesses over the years, and for the first time, scaling feels not only possible, but sustainable.
Grand Junction, CO
I’m finally able to stop the burnout and start building a company that reflects my purpose. It’s the best investment I’ve made in myself as a leader by far.
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